Madagascar’s tourism sector registered a notable rebound in 2025 as the island nation welcomed a rising number of international travellers, reflecting renewed global interest in its unique natural and cultural attractions. Government figures show that arrivals climbed steadily through the year, underscoring the country’s resurgence as a compelling destination after years of subdued visitor numbers.
Tourism authorities recorded more than 150,000 international visitors in the first half of 2025, rising to 248,140 by the third quarter, representing a notable year-on-year increase. This growth underscores a shift in international travel patterns, with many seeking destinations that combine ecological richness with cultural distinctiveness. Madagascar’s remarkable biodiversity, including endemic lemurs and diverse wildlife, alongside scenic coastlines and rainforest landscapes, has proved particularly attractive to those prioritising natural and sustainable travel experiences.
Four key elements are driving the resurgence. First, Madagascar’s array of ecosystems – from lush rainforests to pristine Indian Ocean beaches – draws nature lovers and adventure travellers alike. National parks such as Andasibe-Mantadia and Ranomafana showcase rare flora and fauna, while coastal areas like Nosy Be offer marine and leisure activities that appeal to a broad range of visitors. Second, the government’s investments in infrastructure improvement, including better transport access to major sites, aim to make the island’s wonders more accessible. Third, an emphasis on sustainable tourism practices has aligned Madagascar with global eco-travel trends by promoting conservation-oriented travel and community-led tourism ventures. Finally, the island’s cultural richness, seen in its local handicrafts, vibrant markets and historical sites, adds depth to the visitor experience.
