Wego, a leading travel app in the MENA region, has partnered with Turespaña, the Spanish Tourist Office, to launch a campaign aimed at showcasing Spain’s summer offerings to travelers from the Middle East and North Africa. This collaboration marks a strategic effort to highlight Spain’s unique blend of culture, natural beauty, and rich heritage, catering to the growing interest of MENA travelers seeking new, exciting holiday destinations.
The campaign focuses on presenting the essence of Spain through an array of experiences that span the country’s diverse landscapes. MENA travelers can explore Spain’s iconic landmarks, including the architectural wonders of Antoni Gaudí in Barcelona, such as the Sagrada Família and Park Güell, which have long captivated global visitors. Beyond the architectural treasures, the campaign delves into cultural experiences, inviting travelers to witness the passionate flamenco performances in Seville and immerse themselves in the vibrant traditions that define Spain’s local life.
For those in search of relaxation, Spain’s stunning coastal retreats are also highlighted, particularly the golden beaches of Costa del Sol and the serene beauty of the Balearic Islands. These coastal destinations promise a tranquil escape from everyday life, perfect for MENA tourists looking to unwind under the Mediterranean sun. Additionally, the campaign offers a culinary journey through Spain’s diverse regions, from the tapas tours in Madrid to the unique flavors of Galicia and the Basque Country, inviting food lovers to indulge in the country’s renowned gastronomy.
Through specially curated itineraries, influencer-led content, and expert travel recommendations, the campaign is designed to inspire MENA travelers to book their next holiday in Spain. All travel experiences are easily accessible through Wego’s platform, which provides a seamless way to plan and book tailored vacations.
The partnership between Wego and Turespaña highlights Spain’s commitment to being a top destination for MENA travelers. With its mix of culture, history, and modern attractions, Spain continues to be an exceptional choice for those seeking a blend of adventure and relaxation.
