Shillong has climbed to the top of India’s most-searched travel destinations according to 2025 trends, signalling a shift in traveller appetite towards off-beat, culturally rich and nature-immersive experiences. Often referred to as the “Scotland of the East”, Meghalaya’s hilltop capital is drawing attention with its misty valleys, pine-lined landscapes, and cinematic sights such as Elephant Falls, Umiam Lake and Ward’s Lake. Yet it is the city’s vibrant fusion of Khasi tribal heritage, colonial charm and contemporary youthful culture that is helping it eclipse more conventional holiday favourites.
The surge in interest is also fuelled by Shillong’s growing reputation as a festival hotspot. The annual Cherry Blossom Festival in November – blending music, food, bloomed landscapes and global performers has become a signature event that positions the city as both scenic and socially buzzing. Meanwhile, foodie tourism is rising, with visitors keen to explore local Khasi dishes and sprawling markets such as Police Bazaar, set against relaxed café culture and independent music venues that reflect Shillong’s status as India’s rock-capital.
Strategically, Shillong serves as a launch pad for exploring Meghalaya’s deeper tourism assets. From the living root bridges of Cherrapunji to the pristine village of Mawlynnong and the monsoon-drenched hiking trails of Mawsynram, the wider circuit appeals to domestic and international explorers seeking adventure and authenticity. The region’s ability to combine biodiversity with sustainable tourism narratives resonates strongly with eco-conscious millennials and Gen-Z travellers searching for destinations with story, soul and space.
For tourism boards and travel businesses, Shillong’s rise illustrates a broader trend: post-pandemic explorers are prioritising lesser-known destinations that offer nature, culture and distinctive identity over crowded standard itineraries. Capitalising on this momentum will require investment in infrastructure, responsible visitor management and promotion models that preserve Meghalaya’s fragile environment while offering immersive, community-driven experiences.
