Jiangxi, China, has taken the 2025 Spring Festival to unprecedented heights, transforming the traditional Chinese New Year celebration into a global cultural and tourism phenomenon. For the first time, the Spring Festival has received official recognition from UNESCO as an Intangible Cultural Heritage, and Jiangxi has seized this opportunity to create an extraordinary experience for both locals and international visitors.
The province has curated over 1,700 unique events and offered 634 tourism perks, drawing global travellers eager to immerse themselves in the vibrant culture. From discounted accommodations to exclusive VIP experiences, Jiangxi has turned Chinese New Year into a spectacle that captivates tourists and cultural enthusiasts alike. Visitors are pouring into the region, eager to witness the authenticity and vibrancy that define this remarkable festival.
Jiangxi’s Spring Festival offers an immersive journey into Chinese heritage. Historic New Year markets come alive with traditional snacks, glowing lanterns, and handcrafted ornaments that enchant visitors with their charm and energy. Culinary workshops, such as frozen rice candy-making sessions, allow tourists to participate in Jiangxi’s rich food traditions. These experiences have left a lasting impression on visitors, who describe them as joyous and unforgettable.
This year’s celebration has catapulted Jiangxi onto the global stage, rivalling the popularity of cities like Beijing and Shanghai. With its seamless blend of tradition and modern tourism, the province has created a festival experience that resonates across cultures. The recognition by UNESCO has further solidified Jiangxi’s status as a cultural epicentre, and international influencers and visitors are amplifying its appeal through social media.
The festival’s impact has extended beyond drawing record-breaking crowds. Many visitors have chosen to extend their stays, unable to resist the province’s dazzling markets, legendary cuisine, and unmatched hospitality. Jiangxi has successfully redefined festival tourism, setting a new benchmark for cultural celebrations worldwide.
This year’s Spring Festival in Jiangxi is not just an event; it’s a historic moment that has positioned the province as the ultimate destination for cultural tourism. With its unique blend of authenticity and global appeal, Jiangxi has created an experience that will be remembered for generations to come.
