Hilton has announced its plans to bring its luxury lifestyle brand, NoMad Hotels, to the Asia Pacific region with a debut in Singapore in early 2027. This move reflects Hilton’s strategy to expand into the upscale lifestyle segment, catering to the growing demand for distinctive, experience-driven accommodations in the region. The Singapore property will mark the first NoMad hotel in Asia, with the brand’s signature blend of luxury and lifestyle set to captivate the market.
The new NoMad hotel will be located on Orchard Road, Singapore’s bustling shopping and entertainment hub, and will feature 173 rooms. Guests will be immersed in the city’s cultural and heritage districts, such as Arab Street, Bugis, and Chinatown. The hotel’s design will showcase NoMad’s unique aesthetic, which combines refined luxury with playful, intimate spaces. The property will offer thoughtfully curated experiences, enriched by captivating interior design and cultural influences, aligning with the brand’s reputation for creating immersive and vibrant environments.
Hilton’s introduction of NoMad in Singapore is part of its broader expansion strategy in Asia Pacific, where the company plans to grow its portfolio to 150 hotels in the coming years. The debut of NoMad Singapore is expected to be the first of several NoMad properties across key cities in Asia, as Hilton capitalizes on the increasing demand for high-end, lifestyle-oriented hotel experiences in the region.
The NoMad brand, originally launched in New York City, has become internationally recognized for blending luxury and lifestyle in a distinctive way, offering guests a unique experience that goes beyond traditional accommodations. With the Singapore debut, Hilton aims to introduce this concept to the Asia Pacific market, providing travelers with a fresh and innovative choice in the luxury hospitality sector.
Hilton’s commitment to global growth is underscored by the introduction of NoMad Hotels in Singapore. The brand’s arrival in Asia reflects Hilton’s dedication to meeting the evolving needs of travelers and expanding its presence in key international markets.
