In 2025, Cyprus has experienced a remarkable tourism boom, recording £323 million in revenue, largely driven by a surge in British visitors. As a result, the island has surpassed previous tourism milestones, further cementing its place as a premier European destination. In May 2025, British nationals made up 37.4% of all tourists, spending an average of £85 per day, which contributed significantly to the overall increase in tourism revenue. The average spend per tourist reached €779 (£673), marking a 5.7% increase from the previous year. This influx has led to increased investments in resorts and tourism infrastructure, enhancing the island’s attractiveness to both long-term travellers and short-term holidaymakers.
The success of Cyprus’s tourism is not limited to British visitors alone. While the UK remains the island’s primary source of tourists, visitors from Israel, Poland, and other European nations have also contributed to the surge in numbers. For instance, Israeli tourists accounted for 9.4% of arrivals, spending an average of €153 (£132) per day, while Polish tourists made up 7.7% of the total, spending an average of €90 (£78) daily. This diverse demographic of visitors has ensured the island’s economic resilience, with a broad range of countries contributing to the growth of the tourism sector. The broad appeal of Cyprus highlights its growing international recognition as a destination for a wide array of travellers.
When considering specific regions within Cyprus, certain destinations have stood out in popularity. Paphos, with its UNESCO-listed archaeological sites, accounted for 32% of the total tourist traffic in May 2025. Ayia Napa, known for its vibrant nightlife and picturesque beaches, attracted 16%, while Limassol, combining history and modernity, brought in 12% of the visitors. These locations continue to benefit from Cyprus’s rising popularity, with their unique offerings catering to a variety of international tastes and preferences.
Despite regional challenges, including tensions in the Middle East, Cyprus’s tourism sector has demonstrated remarkable resilience. The island’s reputation for safety, alongside its wide range of attractions, has kept it attractive to tourists worldwide. Looking ahead, there is optimism for another record-breaking year, with ongoing efforts to enhance tourism infrastructure and diversify the offerings for travellers. The tourism boom reflects Cyprus’s ability to adapt and thrive in a changing global landscape, ensuring its place as a leading destination for years to come.
