Planet Rentalcars, operated by AurumCars GmbH, has grown into one of the world’s most trusted mobility and car rental booking platforms. Active in more than 180 countries with access to over 80,000 pickup locations, the company has built its reputation on a simple but powerful idea: make renting a car as effortless and predictable as possible. In an industry often burdened by unclear conditions, inconsistent service levels, and sudden price fluctuations, Planet Rentalcars offers a model centered on transparency, data driven design, and deep supplier partnerships.
Breakout Box: Planet Rentalcars at a Glance
Global presence: 80,000+ pickup locations in 180+ countries
Customer ratings: Trustpilot 4.7, Google 4.7, eKomi 4.9
Awards: Best Customer Service 2024 and 2025 (Deutschland Test and Focus Money)
Operator: AurumCars GmbH, a Kununu Top Employer for more than five years
A Vision Built on Clarity and Confidence
Planet Rentalcars was founded on the insight that most travelers do not struggle with renting a car. They struggle with uncertainty. Hidden fees, unclear insurance terms, overwhelming provider lists, and unexpected changes at checkout often erode trust. The company responded by examining the entire booking journey and identifying where hesitation occurs. Its resulting platform combines intuitive navigation with transparent conditions, real time pricing, and clear explanations of what each offer includes.
The booking flow is intentionally minimalistic. Rather than pushing the cheapest price, Planet Rentalcars prioritizes offers that balance reliability, popularity, and customer satisfaction. The aim is to ensure that travelers make decisions that feel informed rather than pressured. This is increasingly rare in a price driven market.
Quality Through Curation
Although the platform has global reach, Planet Rentalcars avoids the familiar problem of overwhelming customers with endless provider lists. Its supply is deliberately curated. Providers must demonstrate consistent service quality, transparent processes, and stable operational performance to gain long term visibility on the platform. This curation is supported by continuous monitoring of fleet quality, customer feedback, integration accuracy, and pricing competitiveness.
This approach benefits both sides of the marketplace. Travelers encounter fewer inconsistencies from one rental to the next, and suppliers receive visibility aligned with their actual performance rather than pure discount strategies. It strengthens trust and creates a more predictable rental ecosystem.
Technology Designed to Remove Friction
A defining strength of Planet Rentalcars is that its entire technology stack is developed in house by AurumCars. Full product ownership enables rapid adaptation to user behavior and ensures that all technical components, from pricing engines to checkout flows, work cohesively.
The platform’s online check in feature illustrates this philosophy. Customers can provide key information before their trip, allowing the system to transfer it directly into supplier interfaces. This reduces waiting times at rental counters and minimizes manual paperwork. Behind the scenes, a sophisticated data engine analyzes user behavior, supplier performance, and market dynamics, ensuring pricing accuracy, conversion optimization, and stable fleet visibility across regions.
This emphasis on modern, scalable technology positions Planet Rentalcars not only as a booking site but also as a mobility infrastructure provider capable of evolving with industry trends.
A Partnership Model That Works for Suppliers
Planet Rentalcars treats suppliers as long term partners rather than transactional inventory sources. When onboarding new partners, the company conducts a detailed analysis of fleet quality, customer ratings, operational processes, local demand conditions, and integration readiness. This forms a shared blueprint that outlines commercial terms, product mix expectations, loyalty incentives, and customer handling guidelines.
Once a partnership is active, performance is monitored continuously. Real time adjustments to visibility, pricing, and service quality help ensure that suppliers remain competitive while maintaining the consistency customers expect. This balanced and data supported model has made Planet Rentalcars a preferred distributor for both global brands and regional mobility specialists.
Culture as a Competitive Advantage
Behind the platform is a culture shaped by clarity, ownership, and speed. AurumCars operates with a highly accountable yet informal environment where teams are encouraged to think analytically, communicate openly, and solve problems quickly. This internal strength directly influences customer experience and helps explain the company’s excellent ratings across major review platforms.
Awards such as Best Customer Service 2024 and 2025 from Deutschland Test and Focus Money underscore this approach. AurumCars has also been recognized as a Kununu Top Employer for more than five consecutive years. The company views team stability and talent retention as strategic advantages that elevate customer service as well as supplier support.
Breakout Box: Why Travelers Choose PlanetRentalCars
Transparent pricing with no hidden fees
Consistent quality through curated supplier selection
Faster pickup enabled by online check in
Reliable information from initial search to final confirmation
Toward a Frictionless Mobility Future
AurumCars envisions an evolution of mobility where travelers can navigate the entire rental experience from search to support without friction. This includes intuitive discovery tools, reliable supply quality across markets, flexible payment options, and responsive assistance when unexpected issues occur.
In a sector defined by movement, Planet Rentalcars focuses on the fundamental desire for peace of mind during a journey. Through sustained investment in transparency, technology, and collaborative supplier relationships, the company demonstrates that true simplicity requires intention and engineering. The result is a platform that mirrors the ideal travel experience. It is smooth, predictable, and centered on the needs of the customer.
