Artificial intelligence (AI) is poised to transform travel planning, with Booking.com CEO Glenn Fogel envisioning a future where AI serves as a digital travel agent. As Fogel discussed, AI’s potential lies in its ability to streamline the entire booking experience—from researching destinations to booking accommodations and planning itineraries—by learning and adapting to individual preferences.
AI agents could analyze traveler data, preferences, and even real-time travel conditions to suggest personalized travel packages. Imagine an AI that knows your favorite type of restaurant, preferred hotel amenities, and ideal sightseeing pace—arranging everything seamlessly.
While AI will not replace human expertise, it can simplify travel planning, making it more efficient and tailored to individual needs. This technological leap signifies a major shift in how people will plan holidays in the near future, with AI as a trusted travel companion.
