Responsible Tourism Advocacy Organization of the Year – Norwood, 2026
Tourism Cares is a U.S.-based global non-profit dedicated to advancing sustainability across the travel and tourism industry. For more than 20 years, the organization has united travel professionals around a shared goal: creating meaningful travel experiences that benefit local communities, protect the environment, and strengthen local economies. Focused on social, environmental, and economic impact, Tourism Cares brings together destinations, tour operators, travel advisors, and industry partners to drive meaningful change for communities worldwide. Through educational programs, events, and practical resources, Tourism Cares equips companies and professionals with the tools to embed sustainability and stewardship into their business strategies. Its signature initiative, the Meaningful Travel Map, connects users to vetted organizations and experiences that generate measurable impact in communities worldwide. With a growing global network of more than 160 member organizations and hundreds of local partners, Tourism Cares fosters collaboration and collective action to protect the future of travel.
